Creative Allies, a Raleigh-based, integrated digital marketing firm and global crowdsourcing platform gave visual designers from around the world the opportunity to create new and unique custom stickers for Canada-based company, Kik. Kik is a proprietary instant messenger software application for mobile devices used to transmit and receive messages, photos and video.
The themed campaign, in honor of International Friendship Day, was created to celebrate the joy of friendships on the Kik chat app. Creative Allies delivers design campaigns for entertainment and corporate brands including twenty one pilots, Dr. Dre, and Selena Gomez and brands like Ben & Jerry’s and AriZona Tea.
Creative Allies president and CEO, Donald Thompson believes that these campaigns give brands, brands and entertainers an opportunity to better engage, increase and market to their fanbase. “Working with kick is one of the coolest things we’ve ever done,” says Thompson. “To be able to provide high quality design to a community with 300 million users globally is something that we’re excited to be able to bring to our community. It validates our ability to be tightly aligned with the pulse of the millennial marketplace.”
The campaign, which ran over a three week period in August, drew over 350 original art submissions. The 1st Place Winner, Pandu K. Hamka earned $500 USD, and a MacBook Air. Kik continues to search out new ways to engage its community of 300 million registered app users in 230 countries worldwide. By partnering with Creative Allies, Kik was able to give its community members ownership of the creative process and gain access to the winning stickers.
Current and upcoming Creative Allies campaigns include The Big Bang Theory, Game of Thrones and ESPN’s X Games. Artists, graphic designers, illustrators, students and fans with can sign up for FREE to participate in any active contest.
About Creative Allies
Creative Allies is an integrated marketing firm that focuses on helping celebrity and consumer brands execute marketing campaigns and engage customers through proprietary technology, comprehensive marketing services, and strategic partnerships. Our community has over 125,000+ designers and over 300,000 fans. Creative Allies has worked with brands and celebrities such as Ben & Jerry’s, Dr. Dre, Maroon 5, and many more. Please visit www.creativeallies.com for more details.
Kik Interactive, Inc. connects the world through chat. The company is the maker of Kik, a chat network with more than 300 million registered users where people can chat with friends and connect with chat-based services. Founded in 2009, Kik
Interactive, Inc. is headquartered in Waterloo, Ontario, Canada. For more information or to download, please visit www.kik.com. #