2018 Grammys: Record of the Year Preview

Record of the Year is now typically the last award handed out at the Grammys, which is a sign that the Academy works on making it the most prestigious. And in a lot of ways…it is. This golden statue goes to the song that not only took over the country but also: the world. It’s important to know that Record of the Year isn’t only awarded to the biggest or most selling song of the year, but to the one song that defined that period in time. Surprisingly, it’s not all about sales.

This year is also bringing a much needed dose of diversity to awards show. All five nominations come from artists of color, as do four out of the five nominees for album and song of the year. Beyond honoring big names like Jay-Z, Kendrick Lamar and Bruno Mars, the Grammys proved that they’ve been paying attention to rising artists of color, and are taking their viral hits seriously.

It’s a difficult task to pick just one, but there are the five very worthy nominees this time around.

 

Record of the Year at the 2018 Grammys:

 

Luis Fonsi & Daddy Yankee – “Despacito (ft. Justin Bieber)”

Believe it or not, “Despacito” is tied as the longest-running No. 1 hit in U.S. history, so it must be included in this category. It might be primarily in a language other than English, but it’s incredible beat and rhythm helped it own the singles chart for 16 weeks straight earlier this summer. So how could Luis Fonsi, Daddy Yankee and their new friend Justin Bieber not at least be in the running for Record of the Year? This is not a song that I think should win, but I think it will.

 

Kendrick Lamar – “Humble.”

My personal favorite song of the year. The rapper’s first solo number one hit, “Humble” beautifully introduced the public to his new album DAMN, which is also nominated for a number of awards this year. Lamar has now been nominated for all four of the major Grammys, though he’s never won any of them – this could be his year. Personally, I think he deserves it.

 

Childish Gambino – “Redbone”

Gambino’s infectious lead single off of his certified Gold album ‘Awaken, My Love!’, has proven to be an instant classic. It even took on a new route in the meme world. The track peaked at number 12 on the Hot 100, where it has charted for 42 weeks.

 

Jay-Z – “The Story Of O.J.”

The Grammys are known to surprise those tuning in to see who is nominated in the biggest categories, but no one could have predicted this one! Jay-Z’s last album did hit No. 1, but it wasn’t a success story that we are commonly use to seeing from Jay-Z. Clearly that didn’t matter to voters, as they selected this moving track for nomination in the Grammys biggest category. I personally do not agree with this choice – but who am to say? I’m just a blogger.

 

Bruno Mars – “24k Magic”

This throwback sounding tune, which rose all the way to No. 4 on the Hot 100 last year, kicked off a new era of sound for the singer-songwriter. And it immediately established the vibe he was going for. Fans loved it, I loved it and the music industry did as well. This is a song that I jam out to while I’m on my boat baking in the hot sun and drinking a beer. I absolutely LOVE this song.

 

The Grammy Awards turn 60 this year, and to celebrate, the awards show is returning to New York after 15 years in Los Angeles. The Grammys revealed a diverse pool of nominees on Nov. 28, with Jay-Z, Kendrick Lamar and Bruno Mars leading the nominations pack. I think BOTH Kendrick Lamar and Bruno Mars are going to be taking home a lot of gold that night.

Which song gets your vote? Tell us in the comments below!

 

Danny Writer
Daniel Lutje is a Digital Marketing Specialist for Creative Allies.
Employee and Guest Blogs are the opinion of the writer and do not necessarily reflect the opinions or views of Creative Allies Inc. or its affiliates.

 

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